Sarah’s marketing experiences encompass a variety of areas of expertise, from client development and event series to website and content strategy. Her focus is strategic planning for wines and regions.
Brand Development: Research and cultivate partnerships to increase awareness of wine brands and categories amongst trade and consumers; on and off premise sales support with distributors in local markets; develop direct-to-consumer marketing channels;
Events & Client Engagement: Develop and support programming for trade and consumers, from dinner and pairing events with chefs and winemakers to larger-scale tasting and seminar events; targeted tastings for collectors, geared to maximize impact of brand’s story; charity auction event support; tasting room coordinator;
Digital Activations: Developing infrastructure and content strategies for websites, working closely with key stakeholders to channel brand messaging; develop and manage newsletter programs; track analytics to improve performance; manage social media channels;
Communications: Producing marketing, product, and website copy; generating video and social content programs; creating marketing collateral, from sales presentations and print collateral to custom collector editions books; developing and implementing PR and advertising strategies;
Translations: Italian to English translations and communications, from basic collateral and press to more nuanced storytelling.
Sarah’s past work showcases her capacity for ideating, budgeting, and implementing strategic marketing initiatives including partnerships; PR and advertising initiatives; project management; collateral; e-mail, video, and content marketing; custom photography; and trade support to promote sales and drive client interest. Examples include:
Wine, Food & Travel Programs: Brand building in US market for Tenuta di Trinoro & Passopisciaro | Develop relationships with key wine collector platforms and spearheading fulfillment and member programming | Directing communications and growth strategy for Sherryfest | On-premise support for Iron Horse Vineyards in tristate area | Brand strategy and collateral development for Sotheby’s Wine retail & auction divisions | Dinner series across the US for Rhône Valley Wines | Website strategy and development for Sotheby’s Wine Hong Kong and Vini Franchetti | Project management of a collectors’ edition book about the wines and history of Domaine Clarence Dillon | Custom content ad digital campaigns for brands & regions, including Dom Pérignon, Trinchero Wines, Wines of Alsace, and others
Other Activations: Execution of pop-up retail and e-commerce program for Sotheby’s Watches to test non-auction models | Management of exhibition for relaunch of the jewelry line House of Alexandre Reza | Development of partnerships with technologies to increase website traffic, SEO, and revenue for magazine websites | Custom 360-degree advertising campaigns for clients, from custom content and event series to video sponsorships