As a part of the promotion strategy for the single-owner auction of wines direct from the cellars of Châteaux Haut-Brion, La Mission Haut-Brion, and Quintus, I worked with the Sotheby’s design and production teams to design a hardcover, cloth-bound coffee table book about the history of the Dillon family and the châteaux themselves.
Our team worked to give a particular high-end aesthetic that evoked the brand, translating all content in Chinese and laying out the bilingual content and images in tandem with the DCD team,. We worked in tandem with the DCD brand director, with final review and approval by Prince Robert of Luxembourg. These books were created exclusively for Sotheby’s clients and DCD and were distributed alongside the single-owner sale catalog via a custom slipcase.